Business communication; is the process of sharing information for the benefit of business. Its general categories as being either internal or external. Is goal oriented. Internal business communication: refer to communication between members of an organization both formal and informal communication are included in this conversation. Internal communication also include many department that communicate with employee through various channel internal communication should be effective since it is an important mean of viewing and representing organization concerns. External business communication; refer to interaction with people outside of the organization. These people can be clients, stockholder, suppliers, and partner, regulatory organization etc. email, ads, brochures, newsletter, content market and other form of external communication are common. External communication aim to facilitate communication or entities. The following important to communicate within and outside the organization.
The start of external communication the organization
Spreading the Newsor information:
External
communication is any communicative effort specifically for people and
organizations operating outside of the business environment. While internal
communications are specifically for employees and management, external
communications focus on spreading news and information about the corporation to
the public, customers, and company stakeholders. Suppliers or other people.
Common examples of external business communications include direct mailings,
financial records, press releases, brochure, offer, promotion and Newsletters.
Image building:
A
business enterprise cannot isolate from the rest of the society. There is
interrelationship and inter-dependence
between the society and an enterprise operating in society. Although many
companies focus on sales as a measure of business success, public perception is
just as important to the organization’s bottom line. Communications are one way
to shape and define a corporation's image to the community, clients, and
potential investors. External communications such as newsletters, media stories
and press releases let the public know about the company workplace,
philanthropic and environmental efforts, and other image-related activities,
all of which serve to strengthen the public relations efforts of a company.
Reach New Customers
While
traditional print methods of communications are still common, modern technology
has changed the face of external communications, and the internet has become a
valued resource in reaching new customers. Companies create websites to let
people know of upcoming products and services. Social media such as Facebook
and blogs are an easy way to reach target demographics and are a cost-effective
means of promotion. However, with interactive technology there is also the
possibility of public backlash, such as negative comment posting. In the long
run, the benefits far outweigh the risks, as technology is far-reaching and allows
the company to communicate with audiences all over the world.
Persuasive
Effective
external communication can persuade customers to take a certain desired action.
Your marketing strategy, for example, can influence customers to buy your
products or visit your place of business. An effective public relations
campaign can make use of media to build the image of your business in the local
community. If your business is expanding and you're in need of additional
employees, your recruitment efforts can persuade potential employees to
consider working for your company.
Customer-Focused
Your
external communication is a way to provide service to your customer base and to
stay in touch. When your customers have a problem or question, communication
methods like email, telephone or an in-person customer service department allow
your customers to resolve any issues. By sending a newsletter or information
about special promotions by email, you're keeping your business in the mind of
your customers, which can lead to repeat business. The better you communicate
with your existing customers, the less time and resources you will need to
spend on finding new ones.
Partner-Friendly
At
some point in the life of your business, you will likely need to form an
alliance with another business in areas such as marketing or expansion, or even
to develop a relationship with a supplier. How well you communicate with these
entities will help determine your success in these areas. If you develop a
reputation as someone who is easy to do business with, you can increase your
chances of forming mutually beneficial business relationships, which will
ultimately affect your bottom line.
Emphasizes Listening
External
communication is not just about spreading your message or reaching out to others.
Effective communication also involves taking the time to listen to any feedback
you receive. A customer service survey gives customers the opportunity to tell
you what is good and bad about your business and lets them know that you care
about what they think.
The following of internal
communication the organization.
Improves employee engagement;
Internal
communication allows employees to understand the goals of the business,
participate actively to devise plans and strategies to achieve those goals, and
get appreciated for all their efforts.When employees know that their
contributions are valued and appreciated, they push themselves to be at their
best at work every day.When you establish two-way communication channels in
your organization that are open to everyone, employee engagement
flourishes.Employees who are engaged with their work tend to do their everyday
tasks passionately and feel motivated to do so. Also, they connect themselves
with the vision and the values of the organization.
Makes teams stronger;
It’s
a fact that teams can’t grow stronger when they can’t communicate and
coordinate properly.When your team has large communication gaps, there tends to
be an abrupt and untimely flow of information. As a result, misunderstandings
arise and teams fall apart.Additionally, by staying in touch with one another
over text chats, audio calls, video calls, or face-to-face meetings, every team
member stays informed of what they need to do at a given time. Also, there will
be harmony in the team and team members will feel connected as a group.
Ensures organization-wide
transparency;
Internal
communications ensure transparency in an organization, and transparency ensures
trust. Employees don’t want to learn about a big announcement through a third
person or external sources. They want to learn through their company leaders or
top-level management.The biggest and the most evident challenge that weak
internal communication spurs in an organization are rumors.If your
organization’s internal communication strategy is weak or if there isn’t one,
you are likely to observe that rumors circulate so frequently in your
organization that you can’t even trace their origin.However, if ever, or we can
say that most of your employees know what is happening within the organization,
it becomes difficult for rumors to thrive.So, what good internal communication
does is that it keeps everyone informed and helps to maintain a high level of
transparency among employees.
Lowers chances of conflict;
When
people get together and work together to achieve shared objectives as a team,
conflicts become unavoidable.One of the most common reasons for conflicts to
arise among the members of a group is the difference in their ideas and
beliefs. However, it doesn’t mean that you can’t minimize internal conflicts
among your employees.Generally, the ideas of every individual differ from the
ideas of others in some way. However, to avoid a conflict from happening
whenever two or more employees share their ideas is to encourage them to
communicate with one another.Now you may be thinking, Why do they need to
communicate?The answer is quite simple, every person sees things from their
perspective and builds perceptions based on their observations. So, to
understand the beliefs and perceptions of one another, they need to
communicate. And, the internal communication acts as a window to learn the
thought process of others.
Establishes a good work
environment;
It’s
the work environment that decides whether your employees are going to stay with
you for many years to come or leave as soon as they get even a slightly better
opportunity.Internal communication plays a pivotal role in establishing a good
work environment and the culture of your organization.You should consider the
work environment of your organization to be fine if your employees feel both
excited and satisfied with their work.An internal communication strategy that
is well-defined helps you to develop a culture that allows employees to
interact with one another, stay updated with all the happenings in and out of
the business, and step up to share their thoughts, etc.When employees feel that
they are an active part of the organization, the chances of retaining them
become better.
Promotes feedback and innovation;
Effective
collaboration is required to run smoothly and reach the necessary business
goals. Internal communications facilitate that and help create a place of
openness whereby employees can discuss and pitch their ideas. Employees can put
their views forward so the top-level management can understand their employees
better. This type of two-way communication can enhance relationships between
all the stakeholders in the organization and ensure a culture of innovation.
Feedback enables employees to put forward what they think. It is about a
particular flow of things at work or how they are expected to work. When
employees feel like their opinions matter, they are more likely to be connected
to the company. This can help increase engagement and boost productivity.
Employees appreciate feedback, and a solid internal communications strategy
ensures feedback and discussions are a routine part of the business.
Conclusion.
Internal communications need as much attention, if not more, than external
communication. It all starts from within the business. If employees are
engaged, they perform better, and the business grows. In the all-new every day
and hybrid work world, businesses need to re-focus on internal communications
and put effort into their strategies.
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