INTERNAL AND EXTERNAL COMMUNICATION.

 

Efficient flow of information in an organization makes grow and develop. Thus, it is important to communicate outside the organization.     

 Communication;

refers to the transmission of information from one person to another or is the exchanging of information by speaking, writing, or using some other mediums or is the means of sending or receiving information by using such as phone lines or computers. The aim is to inform, control, motivation and expression . Some of goals are : it creates clear communication within an organisation , improve the communication response rate , establish and improve relationship among and also diversify communication delivery .Therefore the following are the importance of internal and external communication .

By starting with internal communication

It keeps peoples informed:

 this occurs through the meaning of communication that is aimed at transmission of information from one person to another whereby it generates good understanding in an organization.

It provides an effective flow of information between organization's departments and colleagues;

communication makes the easy way of transmitting which make the effective of flow of information and increase development in an organization

Improves employee experience:

 Organizations can use internal communication to improve the employee experience This helps maintain employee retention, as working for a company that cares about its people sends out a positive message. Internal communication can be used to advertise:

 Promotes the supply of information:

Another of the benefits of internal communication is that it delivers the right message to the relevant people. Modern technology means most of us connect at some point during the day,

particularly at work.

Many employees have access to a company intranet, which they can connect to when it suits them and keep up to date with relevant communications.

 

 

 

 

There for by ending with the external importance of communication, External communication is the transmission of information between a business and another person or entity in the company's external environment. Examples of these people and entities include customers, potential customers, suppliers, investors, shareholders, and society at large.

Helps to Reach New Customers:

While traditional print methods of communications are still common, modern technology has changed the face of external communications, and the internet has become a valued resource in reaching new customers. Companies create websites to let people know of upcoming products and services. Social media such as Facebook and blogs are an easy way to reach target demographics and are a cost-effective means of promotion.

Companies communicate the price of their products and services :

by using advertisements in print media and on television, radio and the Internet. Offers, such as buy-one-get-one-free tactics, typically increase sales. Other incentives, such as bonus points or coupons, help generate customer loyalty by getting consumers to buy products at a reduced price. Additionally, companies send email messages to offer discounted prices, free samples and joint promotions with other companies using vouchers and financing deals.

By communicating with customers through direct marketing channels, distributors or business partners, companies enable sales and delivery of their goods and services in ways that end up providing benefits for each party. Companies target partners and suppliers with offers of reduce prices using communication mechanisms such as brochures, functional specifications and selling guides.

Therefor through these companies and organisation use internal and external communication to improve their development.